Focus On: Business and Marketing Education

Focus On: Business and Marketing Education

bussEach month, throughout the year, the Career and Technical Education, CTE Directions newsletter will highlight one of the seven CTE areas of study.

Business and Marketing Education prepares students for employment and/or continuing education opportunities through technical instruction in the classroom, experiential education in the laboratory, student internships, and through leadership and personal development by participating in student leadership organizations.

Business and Marketing Education places an emphasis on accounting, finance, administrative and technical support, entrepreneurship, management, hospitality and tourism, and marketing. By taking Business and Marketing Education courses, students develop the academic knowledge and technical skills to successfully advance to the fast-paced business world. Students have the opportunity to be a CTE Secondary Pathway Completer in one of five Business and Marketing Education Pathways.

Accounting and Finance
Business Administrative and Technical Support
Entrepreneurship and Management
Hospitality and Tourism


Each course in Business and Marketing Education prepares students to advance toward higher education, as well as acquire immediate job skills. Students learn how to become productive employees and gain the academic skills to increase their earning potential while in high school. In 2014-2015, more than 7,100 students were awarded a CTE Skill Certificate in Business and Marketing Education, indicating a high level of performance. The certificates issued to students can be used when seeking a job or in applying for further education and training, as evidence of his/her accomplishments.

CTEoct“Every CTE course I took prepared me for my future. The courses gave me skills, and improved the skills I already had, to prosper in college, my career, and future. I gained more knowledge about businesses and learned techniques which will help me to continue improving my skills and ways to incorporate those skills into my everyday life,” said Janie Robinson, a graduate of Fremont High School.

Related posts:

Comments are closed.